Our Story

From the Swiss Alps to the Streets of Melbourne: Your Ultimate ACG Destination

Welcome to TokyoTrends! We are more than just a store; we are a vibrant community for Anime, Comic, and Games (ACG) enthusiasts, blind box collectors, and pop-culture fans.

Our Journey Our story began in 2021 in Lausanne, Switzerland. What started as a passionate mission to bring authentic Asian pop culture to Europe quickly grew into a beloved brand. After successfully launching flagship stores across Lausanne, Bern, and Dublin, we decided it was time to bring our unique retail experience down under. Today, we are proud to call Emporium Melbourne our Australian home.

Authenticity Delivered Directly to You We know that for true collectors, authenticity is everything. That’s why we’ve established direct procurement offices in Osaka (Japan), Seoul (Korea), and Guangdong (China). By partnering directly with tier-1 official agents, we cut out the middleman to ensure every single item you buy from us is 100% authentic and delivered at lightning speed.

A Curated World of Wonders

Step into TokyoTrends, and you'll find a carefully curated wonderland of thousands of unique items. We proudly stock the world's most loved IPs—from the thrill of Bandai Gundams and the magic of Pokémon, to the cuteness of Sanrio and the latest official K-Pop merchandise.

But the experience doesn't stop at collectibles! We also bring you a taste of Japan with an ever-changing selection of seasonal Japanese snacks and limited-edition collaboration drinks.

Join the Trend

Whether you’re hunting for that rare hidden blind box figure, looking to build your next Gunpla, or just wanting to grab a Japanese snack on your lunch break, TokyoTrends is your space. We are dedicated to sharing the thrill of the unboxing experience with you.

Come visit us at Emporium Melbourne, or explore our collection online. Let’s share the passion!